Robin Gittens' digital space 'emotionesque.ca' | MY PORTFOLIO | IDF Boot Camp: eCocktails | Page background: stock photo of a rockstar engulfed in a mist of mystery.

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"I will always bring order to your chaos."

IDF Boot Camp & BrainStation: GearHeads

Case Description:

My personal project (business concept) for BrainStation’sBrainStation’s ‘Product Management Certificate' course, and revisited for the Interaction Design Foundation’sInteraction Design Foundation’s ‘How to get a job in UX Boot Camp’ (see Case Study). This case study seeks to showcase any thinking, research, analysis, and designs that I have done (up until now) for this project or dare-I-say proposed product. The following is a sample of deliverables to showcase the results of my efforts:

What was the problem?

Musical enthusiasts, who venture to brick-and-mortar stores with the goal of learning about or purchasing a musical instrument frequently encountering challenges with: limited freedom and serenity to explore the catalog given the potential size of the environment and/or crowd; limited time to test and/or ask questions to sales reps in the event that they are present/ available; and limited time or even permission (COVID) to actually go-to-the store;

Figure 1

Find Your Guitar

Robin Gittens' digital space 'emotionesque.ca' | Portfolio Case Study 2 | IDF Boot Camp & BrainStation: Gearheads | Figure 1: Find Your Guitar

What was my purpose?

To design an experience which allows users to browse a vast catalog of musical instruments, as well as, several relevant components; where they can swap and compare components which influence the sound and playability of the instrument and receive real-time online support to guide them to create and purchase a customized instrument which is not only cost-effective but also fits their musical style and personality.

What was my role?

As a student of this 10-week ‘Product Management’ program and UX Strategist, I was responsible for:

  • Attending each 3 hour session to capture all the knowledge related to 'Product Management' and 'Product Thinking' so I can learn ways to improve my current repertoire as an agile Product Owner.
  • Creating the: problem statement, vision, value proposition (lean canvas), kano model, minimal value product (mvp) breakdown, prototype, potential product roadmap, user story map, swot analysis, and risk mitigation plan for a potential business idea to present on two (2) occasions throughout the program for team and professor feedback/ direction.
  • Conduct necessary user research; create the personas from that research; create the information architecture (content); design the mid-fidelity prototype for the experience; conduct minimal usability testing for the prototype

Figure 2

Customize Your Guitar

Robin Gittens' digital space 'emotionesque.ca' | Portfolio Case Study 2 | IDF Boot Camp & BrainStation: Gearheads | Figure 2: Customize Your Guitar

Figure 3

Select & Order Your Guitar

Robin Gittens' digital space 'emotionesque.ca' | Portfolio Case Study 2 | IDF Boot Camp & BrainStation: Gearheads | Figure 3: Select & Order Your Guitar

What were the test results?

  • Iteration 1: Missing certain 'clickable' identifiers for expected call-to-actions related to page-by-page navigation.
  • Iteration 2: Component 'compare' and 'swap' controls were not intuitive enough for users to accomplish intended goals.

Technique Used:

Surveys, Interviews, Wireframes, SWOT, Risk Mitigation, KANO Model, Lean Canvas

Applications Used:

Google Drive (Forms, Docs, Sheets, PPT), Axure RP, Slack, Zoom

Figure 4

Personas

Robin Gittens' digital space 'emotionesque.ca' | Portfolio Case Study 2 | IDF Boot Camp & BrainStation: Gearheads | Figure 4: Peronas

Looking to partner with your team to learn more about your users, and identify areas of opportunity to deliver empathy-driven experiences.

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