Robin Gittens' digital space '' | MY PROFILE | Page background: stock photo of a well dressed gentleman holind the world of eCommerce strategy, Product & Experience Thinking in the palms of his outstretched arms


"Every declaration of dismissal is an opportunity worth pursuing."


Robin Gittens' digital space '' | MY PROFILE | Headshot

Robin A. Gittens, CSPO, CXD

A lifelong learner who is passionate about all things product and partnering with like-minded individuals who love creating user value through innovative yet empathy-driven experiences. I am dedicated to expanding my knowledge and adaptive techniques in areas which support my growth within product and experience thinking. This may include undertaking academic programs; reading books, articles, blogs, or social media posts related to product management, design thinking, user experience, digital marketing, content strategy, seo, data architecture, web design, analytics, and the agile methodology - all of which are sources of inspiration as my career-path and online presence continue to evolve.

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Scrum Product Owner/ Product Manager
User Experience Strategist




Toronto, ON, Canada


robin (at)


September, 1982





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Have a look at the results from my ‘personality test’ from Explore the differences in dimensions across the scales of my: mind, energy, nature, tactics and identity.

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Robin Gittens' digital space '' | MY PROFILE | Wheel of Character Traits: Creative, Analytical, Perceptive, Dedicated, Charismatic, Meticulous, Patient, Honest, Compassionate, Autonomous, Spiritual, Confident

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Bachelor of Commerce (BSc.) in 'Information Technology Management'

Ryerson University, September 2003 - April 2007

Diploma in 'Management Studies'

Barbados Institute for Management and Productivity (BIMAP), September 2002 - April 2003

Associate Degree (Assoc.) in 'Computer Science'

Barbados Community College, September 1999 - April 2002

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Skills & Techniques

  • Strategy: eCommerce, user centered design, mobile-first
  • Product roadmaps, feature prioritization, risk mitigation
  • User experience design: personas, customer journeys, info. architecture, interaction design, usability testing
  • Agile: Scrum & Kanban
  • Business analysis body of knowledge (BABOK)
  • Behavior-driven development (BDD)
  • Business process redesign: flowchart, data flow diagrams
  • Documentation: user story maps, use cases, user scenarios
  • Content management
  • User acceptance testing (UAT)
  • Digital analytics & qualitative (thematic) analysis
  • Search engine optimization (SEO)
  • Web design & dev: html, css, javascript, php, mysql
  • o Database design: normalization, entity relationships & cardinality, sql
  • Software: Axure RP, Visio, Office, JIRA, Google Drive, Zoom, Slack

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accolades & certificates

Bootcamp: How to Get a Job in UX

Interaction Design Foundation, 2021
(show case study)

Design Thinking, User Research, UX Management: Strategy & Tactics, User Research: Methods & Best Practices

Interaction Design Foundation, 2020-2021

Product Management

BrainStation, 2020
(show case study)

Scrum Product Owner (CSPO)

Scrum Alliance, 2019

Kanban Fundamentals

Bearded Eagle, 2019

User Experience Design (CXD)

Akendi UX Consulting Firm, 2019

Experience Mapping, Visual Design, Usability Testing

Akendi UX Consulting Firm, 2014–2015

Disciplined Agile Delivery

Scott Ambler & Associates, 2013

User Experience, Web Design & Development, and Digital Analytics

George Brown College, 2011–2018

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experience (2012 - Now)

Product Owner & Scrum Master, August 2016 – Now

Scholastic Canada

I was the ‘voice of the customer’ and the advocate for User Experience strategy while unifying and maintaining relationships within multiple business units; reviewing user challenges and identifying areas of opportunity to their product’s life cycle; utilizing a hybrid of applied techniques to elicit and prioritize business and user needs; and leading scrum teams towards the delivery of experiencing-enhancing features across two (2) eCommerce sites via the ‘Salesforce Commerce Cloud’ platform.

  • Created and owned the Product Roadmap; and coached stakeholders in devising/ identifying: MoSCoW, user personas, the prioritization scorecard, risk mitigation & impact, high level release plans/ projections and team development status for each documented MVP.
  • Established a team to continually review cross-channel user feedback with the goal of identifying reoccurring themes, and potential features which may potentially generate greater value and revenue from future interactions with their product. With 5 months of thematic analysis upon 2100+ reported challenges, 16 (25%) categorized themes were isolated and transformed into high-impact features.
  • Communicated my feature engagement strategies, stories, acceptance, criteria, data models, process flows and user interactions (wireframes) with agile teams of various sizes.
  • Continually coached teams in the principles and values of agile; facilitated pivotal scrum ceremonies; and created & shared dashboards of varying agile metrics to support team growth.
  • Created and organized various processes and functional matrices via Google Sheets to streamline the management of various challenges e.g., escalation of production defects; mapping of bilingual content; online promotions; architecture for navigation; internal search, and SEO; XML/ API/ JSON parameters; and user acceptance testing.

Business Analyst (contract), January 2016 – April 2016

Ministry of Education, Community Services Cluster

I was the bridge between developers and customer service during the process of reviewing and prioritizing inbound user concerns and capturing the necessary functional specifications to enhance the division’s ‘Employment Case Management’ application.

  • By rapidly communicating refined business needs with the development team, we achieved a 5% increase in system performance and user satisfaction during my tenure.

Business Analyst, May 2012 – August 2015

LoyaltyOne (AIRMILES)

I was the creator and owner of digital artifacts and documentation related to user interactions, process flows, data models, and system specifications for the ‘Oracle ATG Web Commerce platform’ as they transformed from a waterfall to agile-based culture.

  • During both waterfall and agile phases, I unified primary project stakeholders; and captured functional and data requirements and created all supporting process/ data models and interactions (wireframes) which was constantly shared with developers split across three (3) responsible for primary eCommerce experience.
  • Optimized the API data flow triggered by 80% of interactions (web) with merchandise and promotions related to rewards issuance by creating a strategy and data model to tag assets for consumption by IBM’s Coremetrics platform.
  • Created a low fidelity interaction which would have allowed users to buy, sell or share their rewards as a gift which led to the approval and prioritization of a $500K feature upon presenting to executives in marketing and finance.

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additional experience (2003 - 2012)

Business Analyst (contract), January 2012 – April 2012

Readges (Dukats)

Creative Consultant (contract), October 2011 – December 2011

National Angel Capital Organization

Business Analyst (contract), May 2011 – August 2011

Novator eCommerce

User Experience (UX) Analyst (contract), September 2010 – December 2010

D1 Mobile

Business Analyst & Event Coordinator, January 2008 – August 2010

CEO Fusion

Business Analyst & UI Designer (part-time), January 2003 – April 2007

Xclusive Travel & Services Co. Ltd.

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career highlights

Interaction Design Foundation, January 2021 – March 2020

As part of their User Experience (UX) Bootcamp, I fully immersed myself into the role of a UX Strategist & Designer, and took on the majority of responsibilities (within the UX framework) to design a mobile experience for one of my passions i.e. shopping for cocktails.
(show case study)

Robin Gittens', June 2016 – Now

After successfully completing BrainStation’s ‘Product Management’ program, I dedicated some of my time for the rest of the year to redesign and relaunch the second (2nd) version my website ‘emotionesque.’ca During this period;

  • Rewrote the entire CSS stylesheet.
  • I planned, normalized and created an Entity Relationship Diagram (ERD) towards the development of a MySQL database for two (2) new pages: Passions & Portraits.
  • Conducted multiple rounds of usability testing.
  • Redesigned my Portfolio page to easily add my personal projects in addition to highlighted initiatives/ features delivered via partnerships with registered companies.
  • Redesigned this Profile page to transform the layout and content to match that of actual user Personas.
  • Incorporated similar strategies to manage: content, SEO audits & Accessibility as I did for other companies.
  • Incorporated my web server’s security protocols.
  • Registered with Google Tag Manager attached their JScript tracking to code throughout the site.
  • Registered with Google Keyword Planner where my sitemap was also uploaded.
  • Regularly review Google Analytics to monitor user behavior and content engagement. Opportunity to immerse myself more in the world of Digital Analytics.

BrainStation, March 2020 – May 2020

As part of their Product Management certificate program, I amassed key skills & techniques employed by Product thinkers, and designed a mobile experience related to one of my passions i.e. shopping for guitars and configuring the components which influence each instrument’s ‘sound.’
(show case study)

Scholastic Canada, August 2016 – Now

  • Educated stakeholders on how to effectively manage Product Roadmaps including the importance of using them as communicative tools to bridge the gap between primary project stakeholders and development teams.
  • Created a corporate-wide business process to capture, communicatie and prioritize production defects.
  • Created a business process to capture configuration requirements and set-up test data for product promotions.
  • Educated stakeholders on how to manage & map content for a bilingual digital experience. Created an ongoing process for the same.
  • Created a business process to capture, organize and continually manage bilingual content for Search Engine Optimization (SEO) and Accessibility (WCAG) i.e. navigation, and html element naming/descriptions
  • Created a business process for marketing to efficiently capture, organize and manage product data within their XML catalogues across several interrelated applications.
  • Planned, managed and executed a 3 month process of resetting and configuring all customer and product data needed to instigate the August 2019 Back-to-School process in lieu of their core users (Teachers) returning to the primary eCommerce experience to shop for new products for their respective classrooms.
  • Planned and facilitated a sold-out workshop focused on the ‘benefits of creating and sharing Persons and Customer Journeys’ to select members of the organization’s main technology department
  • Collaborated with multiple business units and a 10 person development team to migrate their legacy customer service platform (AS400) onto the 'SalesForce Commerce Cloud: DemandWare' web application.
  • Experienced my second (2nd) corporate transformation from waterfall to agile.

Robin Gittens', May 2016 – July 2016

While in between jobs,

  • I relearnt and applied my web design & development skills to build and market the first (1st) version of my personal & professional website:
  • Created my first blog via for the promotion of my literary writings i.e. Poetry.

LoyaltyOne (AIRMILES), May 2012 – August 2015

  • Brought an estimated $1.5 million in cost-savings by redesigning the Password Reset process for AIRMILES Collectors. Upon my arrival to the company, this was a primary point-of-frustration with customer service reps.
  • Experienced my first (1st) corporate transformation from waterfall to agile.

Novator eCommerce, May 2011 – August 2011

  • Had my first (1st) exposure to the Agile Methodology and scrum processes.
  • Had my first (1st) exposure to search & taxonomy strategies.

CEO Fusion, January 2008 – August 2010

  • Within a 2 year period, I planned and hosted 30 events/ workshops focused on networking CEOs of tech startups and young entrepreneurs.
  • Taught myself web design and development languages (HTML, CSS, JavaScript, PHP, MySQL) within 3 - 6 months in order to redesign this non-profit’s web experience.

Xclusive Travel & Services Co. Ltd., January 2003 – August 2007

  • At age 19, created a relational database management system (rdms) and its user interface (ui) to help travel agents capture core data for: their customers and affiliated hotels, and cruise liners; and create transactional records for their customers.

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career goals

  • To provide targeted users with a sensational and empathetic digital experience in accordance to my Product Roadmap.
  • To continually expand on the areas which support my growth as an Agile Product Manager.
  • To lead high-performing cross-functional teams towards continuous delivery of features which secure positive impact to product stakeholders.
  • To continually marry my creative and analytical techniques to support others through brainstorming/ideation sessions.
  • To continually expand my pencil technique to create more vivid portraits.
  • To continually learn from my favorite literary writers to improve my craft in poetry.

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  • Diverse product portfolio followed by opportunities to apply my varied skillset to deliver value across many of them.
  • Leaders who are educated in product and can offer the level of advice/ direction which correlates with my career path.
  • Leaders who believe in the collected knowledge and experience of their teams to solve challenges autonomously.
  • Diverse cross-functional teams that believe in equality, knowledge sharing and continuous learning.
  • An environment where team members feel confident to share ideas/concerns; and that they will be heard.
  • An environment which places value on employee growth, work-life balance, continuous learning, open communication, mutual respect and honesty.

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  • Lack of proactive action with known bottlenecks.
  • Poorly communicated business vision, and objectives.
  • Dismissal of valuable ideas from experienced team members.
  • Decision making based on assumption/personal preference rather than fact.
  • Lack of equality, kindness, honesty, empathy, and mutual respect in the workplace.

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Technology preferences

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Autumn (Fall)




  • Thai
  • Korean
  • Japanese
  • Italian
  • Barbadian


  • Coconut Cosmopolitan
  • White Russian
  • Manhattan
  • Expresso Martini
  • Margarita
  • Mojito
  • Mai Tai
  • Amaretto
  • Vodka Martini

Breakfast Smoothie Mix

  • Banana
  • Pineapple
  • Cranberry
  • Turmeric
  • Cinnamon
  • Ginger
  • Almond Butter
  • Almond Milk
  • Greek Yogurt (Plain)


  • Name: Bomba
  • Type: Veggie
  • Crust: Regular
  • Sauces: Tomato Sauce, Extra Virgin Olive Oil
  • Cheeses: Mozzarella, Feta, Gorgonzola, Parmigiano
  • Vegetables: Black Olives, Hot Banana Peppers, Pineapple

Destination (Thus Far)

  • Rome, Italy
  • Florence, Italy
  • Paris, France
  • Banff, Alberta, Canada
  • Juneau, Alaska
  • Barbados

Art Movement

  • Impressionism
  • Realism
  • Symbolism

Music Genres

  • Classical
  • Blues, Bebop
  • Jazz
  • SynthWave
  • Power Metal,
  • Progressive Metal
  • Progressive Rock
  • Thrash Metal
  • New Wave of British Heavy Metal (NWOBHM)
  • Hard Rock
  • JPop
  • Eurobeat
  • Trance
  • R & B
  • Reggae

Movies Genres

  • Horror
  • Psychological Thriller
  • Fantasy
  • Science Fiction
  • Animated (Disney, Pizar)

Comic Series

  • The Walking Dead (Image)
  • Batman (DC)
  • X-Men (Marvel)
  • Transformers (IDW)
  • Spider-man (Marvel)
  • Spawn (Image)

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Looking to partner with your team to learn more about your users, and identify areas of opportunity to deliver empathy-driven experiences.

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